The brand Daddy & Son was born in 1995 and it was conceived by Cosimo and Vincenzo Scialpi, father and son like the name of the brand.

From Puglia, the homeland of the company, the brand was able in just a few years to impose itself throughout the center-south part of Italy as one of the biggest national chains specialising in shirts for men and women. The shops are organized directly by their managers. In the year 2000 a modern plan to franchaise the brand was created; an original idea to face the new millenium opportunities.

“Daddy & Son” is an idea and a new concept. It doesn‘t want to be only a chain of shops that sell clothing, but it aims to became a point of reference for men and women.

This is a concept that is expressed through what it is commonly considered the center around which we chose our style in clothing, namely the SHIRT. Our goal is to impose a new concept of shirt shop for men and women, a shop that is better able to satisfy the needs of every kind of clientele. Consequently, it is not absolutely limited to having only one target as potential customers. That is why, all “daddies“ and “sons“ are welcomed!