Places: cities of at least 30.000 inhabitants and important shopping malls.
Location of the shop: historical city center; city center that are profitable under the
commercial point of view; important shopping malls.
Brand: Daddy & Son.
Exclusiveness of the area: included.
Dimension of the shop: minimum 30/35 square meters.
Starting investment: for the franchisor: planning of the shop; for the franchisee:
setting/furnishing standard ready to go 25.000 Euros;
Payments in installments: allowed;
Promotional activities: the franchisor pays for the institutional publicity, the franchisee
pays for the local publicity and for material provided by the franchisor.
Duration of the contract: 5 years.
Entrance fee: not requested.
Royalties: not requested.
Personnel: 1 person plus possibly another one part time.
Gain on the product: surcharge 164% (120% net plus VAT 20%).
Way of payment: first supply 30/60/90/120 days F.M.
Following supplies 30/60/90 days F.M.
Guarantee: Euros 25.000.
Further advantages: relationship between quality / price; supply service Just in Time;
commercial and administrative help; training of the personnel.
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